Hyundai at Milano Fuorisalone 2026: Unfold Stories – From Paper to Steel
Hyundai's installation at Milano Design Week / Fuorisalone 2026 was titled “Unfold Stories – From Paper to Steel” and was presented at Torneria Tortona in the Tortona design district from April 20–26, 2026. It explored Hyundai's design philosophy through an immersive narrative showing how a vehicle evolves from an initial sketch into a finished object made of steel. Concept The central idea was the transformation of a simple sheet of paper into the sculptural form of a car. Rather than focusing on engineering or performance, Hyundai emphasized the creative journey of design —how ideas become physical mobility products through materials, craftsmanship, and technology. Η εγκατάσταση της Hyundai στη Milano Design Week / Fuorisalone 2026 είχε τον τίτλο «Unfold Stories – From Paper to Steel» και παρουσιάστηκε στην Torneria Tortona, στην περιοχή σχεδιασμού Tortona, από τις 20 έως τις 26 Απριλίου 2026. Η έκθεση διερευνούσε τη σχεδιαστική φιλοσοφί...